ANTI-Social Media: Part One — When Does a Blog Go Bad?

Welcome to what will be special video features from In Your Right Mind. Anytime I speak, I intend to film the event and then edit the footage together to create a miniseries for your iPod or iTouch. This event turned out great, and I’m thrilled to be able to share this event with you.
Filmed at the Merrill-Lynch Conference Center in Washington, DC and hosted by the Washington Network Group, ANTI-Social Media: What NOT to Do with Web 2.0 is my seminar on where Social Media falls short. It is clear in the demand for Social Media in the professional sector and the popularity of Facebook and Twitter that companies and organizations are anxious to tap into this potential and promising outlet, yet there are many failures that cast doubt on whether or not these initiatives work.
The problem isn’t the media, but how it is handled.
In the opening of this seminar I look at blogs and go into two instances where the marketing plan behind two corporate blogs backfired. I also go into the lessons learned from these case studies.
Feel free to provide feedback or topics you’d like to hear discussed on In Your Right Mind at 703.791.1701, tmorris (at) imaginethatstudios (dot) com, or here at Imagine That!
Tags: Blogging, blunders, corporate image, enlightenment, flogs, Imagine That, lessons, marketing, Merrill Lynch, mistakes, Playstation, Podcast, public speaking, seminar, Social Media, Sony, Tee Morris, video, Wal-Mart, Washington D.C., Washington Network Group
This entry was posted on Monday, March 9th, 2009 at 9:26 am and is filed under News & Appearances, Podcast, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.






Hey mate!
Fine first segment. Great to see such a professional site and you doing what you’re passionate about.
Looking forward to the next episode.
Cheers
Martyn
Thanks for the shout-out from across the pond. I hope the following segments keep you hooked!
Hi Tee,
I have already seen your video segments of these talks – and you know what I think of them, superb of course. But then, this morning, I wondered if the fellow had taken advantage of iTunes?! The reason I thought this, was because I noticed that you’re streaming this video from blip.tv. And Blip.tv allow you to then use iTunes. Lo and behold, I took a peek just now in my iTunes client, and who did I find there? Mr Tee Morris. Good work mate! I really hope that all your efforts here produce some tangible results for you, in the way of securing more speaking and training opportunities – you deserve it. Well done.
[...] (that was nothing more than a tedious exercise of self-gratification), I developed a talk called ANTI-Social Media, a seminar that ruffled a few feathers in Washington D.C. but went on to be syndicated across the [...]