While I impress the need to be safe and to be selective in what to share, there are some times when a complete profile and sharing is imperative. Such is the case with LinkedIn. I myself have been using LinkedIn for a while now, but watching the professional networking site evolve into a more social experience, I have set aside more time to not only interact with its members but also take advantage of its options and benefits.
And if you haven’t, one advantage you should be taking advantage of is LinkedIn’s impressive mobile app, a terrific extension to what you can accomplish with LinkedIn working completely for you.
Herein lies the secret of LinkedIn — making it work completely for you. Even though LinkedIn is free, there is still an investment of time. When I found myself aggressively applying LinkedIn in 2012 for a job hunt, I knew I needed to give my online resume a complete update and overhaul, something I hadn’t done since 2009. I spent close to three days in re-writing summaries, collecting locations and titles, and updating employment history. That was when I notice a new feature: the “Profile Completeness” progress bar, located in the upper-right corner of my profile. I was only at 70%. I (can still) remember in college spending a solid week on my print resume, so another day or two to work on that 30% would not be so bad.
I hit the “100% completion” mark by the end of the day.
While I did feel a sense of accomplishment, I wondered why LinkedIn was suddenly focused on Profile Completeness? Wasn’t my degree and work experience enough? On a basic level, yes, but the basics alone isn’t what LinkedIn is all about. LinkedIn is a rare opportunity for candidates to get their name and experience in front of a physical person, and that can be a real challenge as resumes face a cyber-gauntlet designed to weed out candidates based on keywords. LinkedIn has evolved into the online initial screening and this is why a completed profile is important:
Completing a profile shows that you can finish a task. Think about it: you’re applying for a job and yet you didn’t feel the need to complete your profile, a trait that is visible when potential recruiters click the “View Full Profile” option.
Completing your profile showcases your writing skills. A skill essential to success in the corporate arena is strong writing. Your profile’s “Summary” is a first impression through writing, as well as a chance to pepper your profile with keywords that can improve your profile’s chances of being earmarked for consideration.
A complete profile goes more into the person behind the portfolio. While the basic one (or in those rare cases, two) page resumes give the details of you on the job, the complete LinkedIn profile offers you the ability to share published bylines, recommendations of peers and superiors from specific jobs, and honors and distinctions earned in the workplace.
Go on and invest some time in your LinkedIn profile. Set out to create a complete digital first impression that will keep you in front of potential clientele and employers. LinkedIn — when done right — can be your most powerful and impressive platform on which to build upon it a successful career.