1
Jan
2010
25
Sep
2009
From the “Microsoft, What Were You Thinking?!” Files…
After the Seinfeld-Gates marketing debacle, I didn’t think Microsoft could make anything more awkward than those ill-executed commercials.
I was so very, very wrong.
First, a disclaimer: As you may know, I am a Mac user. I make no apologies or smoke screen my love (on some days, reluctant) for the Apple. I want to make it clear that I’m not criticizing (in any way) Windows 7. So far, I have heard nothing but positive buzz about what it is promising.
My review (or rant, whichever you prefer) is about Windows 7 Launch Parties, the latest marketing effort from Microsoft. Their tutorial, “Hosting Your Party”, makes Battlefield Earth look like Lord of the Rings, and begs the question “Does Microsoft thrive on ridicule?” Read the rest of this entry »
9
Mar
2009
ANTI-Social Media: Part One — When Does a Blog Go Bad?
Welcome to what will be special video features from In Your Right Mind. Anytime I speak, I intend to film the event and then edit the footage together to create a miniseries for your iPod or iTouch. This event turned out great, and I’m thrilled to be able to share this event with you.
Filmed at the Merrill-Lynch Conference Center in Washington, DC and hosted by the Washington Network Group, ANTI-Social Media: What NOT to Do with Web 2.0 is my seminar on where Social Media falls short. It is clear in the demand for Social Media in the professional sector and the popularity of Facebook and Twitter that companies and organizations are anxious to tap into this potential and promising outlet, yet there are many failures that cast doubt on whether or not these initiatives work.
The problem isn’t the media, but how it is handled.
In the opening of this seminar I look at blogs and go into two instances where the marketing plan behind two corporate blogs backfired. I also go into the lessons learned from these case studies.
Feel free to provide feedback or topics you’d like to hear discussed on In Your Right Mind at 703.791.1701, tmorris (at) imaginethatstudios (dot) com, or here at Imagine That!
22
Feb
2009
In Your Right Mind — Episode #3: Making an Impact with Avatars
What does your profile picture on your blogs, on Facebook, or elsewhere on the web, say about you? In this episode of In Your Right Mind, we look at avatars, the images associated with your online presence. While some businesses tend to lean toward their logo as an avatar, you can allow yourself a personal touch while still staying professional…
Avatar for Imagine That! on Twitter
Or make a statement as Imagine That! did concerning the Internet Blackout for New Zealand:
Here were other creative statements made during Blackout:
top row (l to r): author and podcaster P.G. Holyfield,
podcaster Brandon Hill, web designer Rita Lewis
bottom row (l to r): David Van Sunder of Flying Squirrel Media,
open avatar as used by Leo LaPorte, Neil Gaiman, and Stephen Fry,
attorney and podcaster Kevin Crosby
So while images can speak a thousand words, avatars can go even further online. So what would you want you avatar to say?
Feel free to provide feedback or topics you’d like to hear discussed on In Your Right Mind at 703.791.1701, tmorris (at) imaginethatstudios (dot) com, or here at Imagine That!
2010: The Year Social Media Grows Up
In this posting, I intend to do both. While I never intended to use this blog to wax nostalgic or gaze into a crystal ball and pass along my visions of the future, a tweet did make me stop, think, and write this post.
There is a touch of irony in what seems to be a very passionate cry amongst a deluge of noise on Twitter when you consider:
To coin the iconic, one-word observation from Star Trek: “Fascinating.”
My prediction for Social Media in 2010 is it will struggle against acne, cringe at the sound of its own changing voice, and start to notice the opposite sex. Yes, Social Media will grow up; and its deeply entrenched Snake Oil Sales Staff will be forced to re-evaluate their place in it.
What started as a whisper at the beginning of the year has now becoming quite the trend. Here’s a cross-section of observations my Google-search “Social Media Snake Oil Salesmen” revealed: Read the rest of this entry »
Tags: 2010, All a Twitter, Blogging, business, Chris Brogan, corporate image, creative thinking, Facebook, Jeff Pulver, LinkedIn, networking, New Zealand, public speaking, Robert Scoble, seminar, Social Media, Social Media Jungle, Social Networking, strategy, TechCrunch, Twitter, Washington D.C., Washington Network Group, writing, YouTube
Posted in Blogging, Commentary, Social Media | 2 Comments »