Posted by Tee Morris
I see businesses big and small jump into the Social Media fray, and sadly watch as their signal deteriorates into one of two things: Noise, or Silence. The reason why so many attempts at Social Media fail is an easy one — there is no plan in place. Why exactly is this so common? Because of the very nature of Social Media being part of the Digital Native age. Twitter and Facebook are for the younger generation. High school and college kids do this, so how hard can it be?
General Patton didn’t push through Nazi-occupied Europe without a plan. The Doctor never goes up against the Cybermen without a plan. (Alright, maybe the Doctor is making it up as he goes, but track with me…) Your Social Media strategy shouldn’t be any different. You need to know what you want to accomplish, how you want to reach those goals, and what you want your online profile to be. Sounds simple, but if it were so simple why are these things so quickly overlooked? Why? Because people are clamoring to sign up to Social Media to show how connected they are.
Without a plan, there is a dramatic disconnect. If you are launching a Social Media initiative without some sort of plan in place, you are doomed to repeat the present history of so many corporations, non-profits, and small businesses.
You might not think there is wisdom for business in something like The A-Team; but even in the over-the-top schemes that Hannibal Smith would cook up for his team, there was a plan in place. Hannibal is given a goal. He assesses the environment. Then he plays to the strengths of his team. Not a far stretch from how you should be approaching your Social Media. Your goal is to get your business, your product, your title, your property into the eyes of consumers. You want them to come to you as a reliable resource for what they need. Then you play to your strengths, be they blogging, podcasting, or social networking. From here, you build on your connections and your voice is heard.
See? Don’t you love it when a plan comes together?
Don’t do something simply because it’s cool. Take action with a plan in place. By keeping a clear head and a sharp vision, you prepare for pitfalls while at the same time achieving results. Success happens when you set a direction and a process for reaching it.
What is your Social Media plan? And if you can’t answer that, then it looks like you have something to do today.