Across the social media board, perhaps the heaviest of heavy hitters in your online initiative is the house that Zuckerberg built — Facebook. Whether you run a Group Page that nurtures a strong community, a Fan Page granting your brand a new feed, or just a personal page where people can keep tabs on what you’re up to, Facebook remains the most popular of social media initiatives; and with all the up’s and down’s and slings and arrows of trips, stumbles, and “Why did they change that?!” protests, getting the most out Facebook is essential. In my time online though I have noticed a trend that tends to go overlooked. What I see are people stressing the importance of a “Like” on their respective pages. Don’t get me wrong — “Likes” are great and all. It is definitely serious bragging rights when you get a truckload of “Likes” for a posting on Facebook. What I stress to folks when it comes to Facebook — instead of people liking what they see, you really want people to share what they see.
What’s the difference? Quite a bit, actually.
First, you’ll hear many seasoned social media consultants go on about the importance (or, no kidding —ROI or Return on Investment) of a “Like” on Facebook. The “Like” is very important in that it is easily trackable. At a glance, you can see how many times your page or news item has been liked, and your own profile page lets your network know that you have liked something today.
This is where a “Like” on its own falls short. How? Let’s say a posting like “What’s Your Social Media Plan?” goes live on this blog. As you do, I post its link on Facebook, and you like it. The statistic shows up on the article itself and might appear on your profile page, depending on which “look” your Facebook timeline falls into.
Now ask yourself — how is that statistic helping to spread word about or bring new readers to your blog?
When you “Share” an item on Facebook, you have a far more effective method to promote your brand. A “Share” will take the entire item — link, title, associated images, and more importantly its page of origin — and place it in both news feeds and profile walls. This way, not only is your link and Facebook home page appearing on their news feed and personal page, your links are now offered to everyone in their respective networks.
Sharing an item is just as easy as liking an item, provided Privacy Settings allow for sharing. Look at the options on a Facebook post, and you should see they read from left-to-right: Like, Comment, and finally Share. Click on “Share” and add your own note or comment to the item. (You don’t have to. Sharing an item without commenting will still share both your article and your Facebook homepage.) Now instead of just a public statistic, an item when shared is distributed throughout your network and, potentially, networks of your friends.
“Sharing” is tapping into the networking potential of Facebook; and with enough shares, it is very easy to see how quickly one story can go viral. This potential all starts with one person sharing. The more people sharing status updates, postings, and photos and videos, the more assurance you can take that your brand is extending beyond your circles and reaching new audiences. So the next time you are visiting brands you enjoy on Facebook, go one step further and “Share” that item. It may surprise you just how far-reaching that simple gesture will go.
Besides, it’s something we’re taught all through life — it’s good to share.
Here in Virginia, we’re getting a reminder that Summer is about to begin. (Enjoy those two days of Spring? Seriously, it was in the 30’s last week, and today it was in the 80’s!) Right now, our thoughts are planning for vacations. They could be getaways to places for off or day trips on spontaneous whims. No matter where you might be headed—domestic or international—the excitement of new adventures and new experiences might leave you open and vulnerable to identity theft and data breach. So in the days before hitting the road or checking in with your airline, you might want to stop and consider how secure you are.
Before setting off, make sure to follow these few tips:
- Reconsider geotagging features on smartphone apps and other devices while traveling. Geotagging and Facebook check-in’s are a great way to share your travels, but remember each check-in gives thieves information they need to target your empty home. Photos are fun to post as well, but always remember each tweet, each status update, and each check-in shares GPS coordinates of where you are and where you are not.
- Secure your computer. Protect yourself by making sure your anti-virus software is up-to-date. This will allow you to use hotel hotspots safely.
- Exercise caution when logging into public networks. Avoid free hotspots as they can be insecure and susceptible to viruses and malware. Consider turning your own smartphone into a hotspot, complete with its own password. (The more passwords, and the more varied they are, the better.)
- Be aware of potential phone scams. A popular method for thieves to practice on tourists is to call unsuspecting tourists and claim they are Reception, needing confirmation on a credit card number after a “problem” has occurred. If you receive such a call asking that you confirm a credit card number, tell them you’ll be happy to provide the information at the front desk in person.
- Limit the number of credit cards you bring with you. Carry just one with you when sightseeing, but consider keeping a backup in the hotel safe. (Just remember to collect it when leaving!)
- Back up your documents. Before leaving, scan your identification, credit cards and essential documents. Save the images in a secure folder or file, either on a cloud service, smartphone, or tablet. Be sure to be able to access them just in case your wallet is stolen.
- Carry emergency contact numbers. Keep a copy of emergency contact numbers for your credit cards and bank accounts handy in case you find your wallet lost or stolen. If traveling internationally, keep the address and phone number of your country’s embassy accessible.
It’s okay to relax when you are on vacation, but it never hurts to remain aware of your online security and how your identity and all that is associated with it still matters. Consider these tips outlined above as an investment for you to be able to enjoy yourself and time with your family and friends while away.
Safe travels to you.
From Lisa-Anne Samuels Moore and the sisters of Alpha Gamma Delta: Rho Chapter…
I’m Tee Morris…and boy-howdy do I approve of this message!