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Posts Tagged ‘marketing’

12 Mar 2010

INTERVIEW: All a Twitter (and Social Media) on Breakthrough Business

2010 has been off to a rough start for me (a blogpost is written for my other blog, but I am not ready to drop it just yet. It needs another pass or two.), but Que Publishing has been instrumental in bringing me back into a rhythm. They contacted me concerning All a Twitter as the book is being featured once again in Barnes & Noble Bookstores everywhere, and asked me “Whatever you can do to get the word out…”  I sent out a query to my Twitter and Facebook networks, letting them know that I was available for interviews.

Meet Michele Price. She queried me before I tweeted!

Michele is the host of Breakthrough Business, and on her BlogTalkRadio show we talk about Twitter, about my job at Intersections Inc (which you will find out more later on this blog), and about approaches that go against the grain of the marketing books. We talk about how “old school marketing” just doesn’t work with Social Media, and how businesses need to understand that Twitter (and Social Media, on a whole) is about people.

We had a blast on this interview, and there are more slated for the month. Keep an eye on my RSS feed for more!

12 March, 2010 at 9:05 by Tee Morris

Tags: All a Twitter, audio, Blog Talk Radio, business, Chris Brogan, creative thinking, creativity, Intersections, marketing, Michele Price, networking, Podcast, Social Media, Social Networking, strategy, technology, Tee Morris, Twitter, writing
Posted in Commentary, News & Appearances, Social Media | 2 Comments »

18 Nov 2009

PREVIEW: Books & Braun (Recorded LIVE at World Fantasy 2009)

readingRecorded before a live audience at World Fantasy Convention and produced at Imagine That! Studios, award-winning podcaster and award-nominated author Philippa Ballantine and I unveiled (with the blessings of our literary agent) a work-in-progress now working its way through submissions: Books & Braun, a Steampunk take on The Avengers. This is the first time that we have revealed to the public any selections from the work, and our plan is to eventually podcast it in this fashion: Pip and I supplying the character’s respective point-of-view, production elements, a musical score, and artwork featured by Carrie Seidman. We hope you enjoy this listen at what we have cooking in the creative kitchen.

ATTENTION BLOGGERS & PODCASTERS: We are releasing this reading under a Creative Commons Attribution-Share Alike 3.0 United States License. Both Pip and I encourage you to syndicate this episode and point your subscribers to this endeavor of ours. We also would love to hear your feedback on this preview both here and at Pip’s website. Thank you for giving us a bit of space on your mp3 player of choice, and we will keep you posted on what happens with our daring duo from the clandestine organization that is The Ministry of Peculiar Occurrences.

 
icon for podpress  PREVIEW: Books & Braun (Recorded LIVE at World Fantasy 2009) [30:11m]: Play Now | Play in Popup | Download

18 November, 2009 at 8:00 by Tee Morris

Tags: appearance, audio, business, creative thinking, creativity, Fantasy, fiction, geek, geekdom, imagination, Imagine That, Laurie McLean, marketing, networking, New Zealand, Philippa Ballantine, Podcast, podcasting, promotion, special, steampunk, Tee Morris, travel, World Fantasy Convention, writing
Posted in News & Appearances, Podcast | 1 Comment »

13 Nov 2009

A Special “In Your Right Mind” Episode…

birdhouse-artwork

From Bird House Rules comes a special In Your Right Mind episode, co-produced with Whispers at the Edge. Three times the size of a usual In Your Right Mind, this special edition is part-Social Media discussion/part-Arts Review of Cirque Du Soleil. Cirque offered to Blogworld attendees free tickets to any of their shows in exchange for reviews of whatever show they saw.

Special guest Philippa Ballantine and I are reviewing three:

  • Zumanity
  • O
  • Ká

Yes, Ká was that good!

We wanted to say “Thank you” and go above and beyond what Cirque asked of us. Enjoy this special edition of Bird House Rules and Whispers at the Edge, and make plans to catch a Cirque du Soleil show in Las Vegas.

Bird House Rules Artwork by Paul Fischer of Dancing Cat Studios

 
icon for podpress  Special Edition: Cirque du Social Media [36:08m]: Play Now | Play in Popup | Download

Feel free to syndicate this audio, and provide feedback or topics you’d like to hear discussed on Bird House Rules at 703.791.1701, tmorris (at) imaginethatstudios (dot) com, Twitter, or here at the Bird House Rules Blog!

13 November, 2009 at 8:30 by Tee Morris

Tags: arts, Blogging, Blogworld, business, Cirque du Soleil, dance, entertainment, Facebook, Ka, marketing, music, New Zealand, O, Philippa Ballantine, Podcast, podcasting, promotion, review, Social Media, Twitter, Zumanity
Posted in Blogging, Commentary, Podcast, Podcast Reviews, Social Media | No Comments »

25 Sep 2009

From the “Microsoft, What Were You Thinking?!” Files…

After the Seinfeld-Gates marketing debacle, I didn’t think Microsoft could make anything more awkward than those ill-executed commercials.

I was so very, very wrong.

First, a disclaimer: As you may know, I am a Mac user. I make no apologies or smoke screen my love (on some days, reluctant) for the Apple. I want to make it clear that I’m not criticizing (in any way) Windows 7. So far, I have heard nothing but positive buzz about what it is promising.

My review (or rant, whichever you prefer) is about Windows 7 Launch Parties, the latest marketing effort from Microsoft. Their tutorial, “Hosting Your Party”, makes Battlefield Earth look like Lord of the Rings, and begs the question “Does Microsoft thrive on ridicule?” Read the rest of this entry »

25 September, 2009 at 8:15 by Tee Morris

Tags: bad idea, business, concept, corporate image, creative thinking, creativity, marketing, Mashable, Microsoft, party, promotion, strategy, technology, video, Windows 7
Posted in Blogging, Commentary | 9 Comments »

28 Aug 2009

The Golden Unicorn: Do Social Media Jobs Really Exist?

Is there such a thing as a full time job in Social Media? Of course, there are many job listings out there calling for it, and for those of you who are also following me on TeeMorris.com, you know that an influence on my posts and podcasts here growing further and further off can be attributed to my new position at Intersections in Chantilly, Virginia. I intend to address this lifestyle change in a later post; but for now, I’d like to take a moment to look closer at this elusive brass ring: the full time Social Media gig.

Many listings tend to make Social Media part of another position. Public Relations Manager. Communications Manager. Marketing Manager. This insinuates that Social Media, while important, could not really be that time consuming. Such insinuation you also get from employers looking for experienced Social Media producers, offering their available positions as internships.

The internships don’t bother me as much as the businesses looking for Social Media Gurus, Oracles, and (no kidding) Buckaroos.

Read the rest of this entry »

28 August, 2009 at 8:00 by Tee Morris

Tags: Blogging, Corporate America, creativity, full time, Intersections, job hunt, marketing, networking, Social Media, Social Networking, strategy, Tee Morris
Posted in Blogging, Commentary, News & Appearances, Social Media | No Comments »

7 Aug 2009

Something for Nothing: The Phenomenon of Free

When I woke up this morning, I was expecting my coffee to performs its office and get me geared up for the day. Instead, I checked my Twitter stream and found this waiting for me:

My article about Podcast Authors is up on Wired ! @scottsigler, @sethharwood, @jchutchins, @teemonster all appear. http://bit.ly/Pv53w

If there are true Renaissance Men among us, then Martyn Casserly is one of them. He is an accomplished writer, an accomplished musician, and now he is an award-nominated podcaster with his one-minute Movie Mantras podcast. (Martyn is also a dad and a good mate to boot.) It was Martyn’s tweet that alerted to me Wired Magagine (UK) ran on their site “Novels by Podcast” where he discusses how authors are giving away (yes, giving away for free) their works in audio format and finding success:

Rather than just putting their work online and hoping people would find it, the growing band of authors threw themselves into new media and social networking sites like Facebook, building large followers of fans and talking to them on an almost daily basis. A new website, Podiobooks.com, was set up so that all the authors could host their work in one place and increase the sense of community between them and their audience.

This close relationship enabled them to set innovative ‘challenges’ that helped promote their work. These included fans going into bookshops and slipping home-made adverts into the books of big-name authors, burning CDs of the podcasts and leaving them in public places like libraries, coffee shops, or trains, and co-ordinated buying of small press editions of the books to push them to the top of the Amazon charts.

When it comes to creative thinking, a hint of risk may be conceived as part of the equation; but this article and the success stories featured in it are proof positive that you can win audiences and, most importantly, brand loyalty if you are willing to offer to your potential clientele quality content. Not a sample of quality content, mind you, but the whole thing. Innovators like Earl Newton, Scott Sigler, George Hrab, The International Spy Museum, and Marc Gunn have all given away their hard work and found success on both independent and mainstream markets, and all of them — along with other content producers following this approach — are achieving success on a global market. Podcasting should not be dismissed as simply a hobby, but a viable means of reaching out to potential clientele. Focusing more on the product and less on promotion, businesses can win a new and dedicated fan base by opening a dialogue whether it be with blogging, podcasting, or some other Social Media outlet.

Think about it: You offer to your audiences something of quality and substance, and you say “With my compliments.” What kind of impression would that make?

I can tell you: a lasting one.

7 August, 2009 at 9:40 by Tee Morris

Tags: audio, brand loyalty, community, creative thinking, marketing, networking, Podcast, podcasting, promotion, risk, Social Media, Social Networking, strategy, Wired
Posted in Blogging, News & Appearances, Podcast, Social Media | No Comments »

10 May 2009

ANTI-Social Media: Part Four — Mainstream Mistakes and Conclusion

Welcome to the conclusion of my video miniseries, ANTI-Social Media: What NOT to Do with Web 2.0. This is the final segment where I go into the common assumptions and poor judgment calls the “mainstream” (defined here as those not willing to give Social Media attention) has made concerning the potential in blogging, podcasting, and social networking tools. I admit there was a huge gap between Part Three and the final part, but keep an eye here for the reasons (all good) as to why!

Filmed at the Merrill-Lynch Conference Center in Washington, DC and hosted by the Washington Network Group, ANTI-Social Media: What NOT to Do with Web 2.0 are case studies on Social Media when initiatives fall short. It is clear from the demand for Social Media in the professional sector and the popularity of Facebook and Twitter that companies and organizations are anxious to tap into this potential and promising outlet. Unfortunately there are many failures that cast doubt on whether or not these initiatives truly work.

The problem isn’t the media, but how it is handled.

Featured in this final segment are the success stories of Social Media (and the nod to CNN was before their Race to 1M followers which still disappoints me…) as well as my own personal secret in achieving success with Web 2.0 initiatives.

Thank you, all, for joining me in this mini-series. If you liked what you saw, rest assured: More is on the horizon here at Imagine That! Studios.

Feel free to share this video, and provide feedback or topics you’d like to hear discussed on In Your Right Mind at 703.791.1701, tmorris (at) imaginethatstudios (dot) com, or here at Imagine That!

 
icon for podpress  Episode #07: ANTI-Social Media (Part Four): Play Now | Play in Popup | Download
10 May, 2009 at 10:40 by Tee Morris

Tags: Blogging, business, Fearless, marketing, Miracle Landing, Presidential Election, public speaking, Republican Party, Republicans, seminar, Social Media, strategy, success, Tee Morris, TwitPic, Washington Network Group, Web 2.0
Posted in Commentary, News & Appearances, Podcast, Social Media | 2 Comments »

5 Apr 2009

ANTI-Social Media: Part Three — Socially-Challenged Networking

Welcome to Part Three of my video miniseries, ANTI-Social Media: What NOT to Do with Web 2.0. This segment is the longest one yet (close around the 20-minute mark!) as I talk about two social networking sites, Facebook and Twitter. I also give some playful shout-outs to Chris Brogan, Robert Scoble, and Jeff Pulver. For those of you who are subscribed to the high-resolution downloads, the video is going to be a good chunk of data (the joys of video podcasting) but worth the time and space!

Filmed at the Merrill-Lynch Conference Center in Washington, DC and hosted by the Washington Network Group, ANTI-Social Media: What NOT to Do with Web 2.0 are case studies on Social Media when initiatives fall short. It is clear from the demand for Social Media in the professional sector and the popularity of Facebook and Twitter that companies and organizations are anxious to tap into this potential and promising outlet. Unfortunately there are many failures that cast doubt on whether or not these initiatives truly work.

The problem isn’t the media, but how it is handled.

I put myself under the microscope in Part Three as I talk about the blurring lines between the professional life and the personal one. From Facebook, I move to Twitter where I make a connection between new school Twitter tech, old school marketing, and high school hijinx.

Feel free to share this video, and provide feedback or topics you’d like to hear discussed on In Your Right Mind at 703.791.1701, tmorris (at) imaginethatstudios (dot) com, or here at Imagine That!

 
icon for podpress  Episode #06: ANTI-Social Media (Part Three): Play Now | Play in Popup | Download
5 April, 2009 at 15:30 by Tee Morris

Tags: business, Chris Brogan, Data, Dogfish Head Beer, Facebook, geek, high school, Jeff Pulver, marketing, numbers, personal, photos, President Barack Obama, professional, promotion, public speaking, Robert Scoble, seminar, Senator Hillary Clinton, Social Media, Star Trek, strategy, Tee Morris, Twitter, Washington Network Group, Web 2.0
Posted in Commentary, News & Appearances, Podcast, Social Media | No Comments »

22 Mar 2009

ANTI-Social Media: Part Two — When Does a Podcast Become Problematic?

Presented by the In Your Right Mind podcast, this is Part Two of my video miniseries, ANTI-Social Media: What NOT to Do with Web 2.0. I could not be happier with the reactions from Part One (which included a shout-out from Wellington, New Zealand) and I’m thrilled to share this event with you.

Filmed at the Merrill-Lynch Conference Center in Washington, DC and hosted by the Washington Network Group, ANTI-Social Media: What NOT to Do with Web 2.0 is my seminar on where Social Media falls short. It is clear from the demand for Social Media in the professional sector and the popularity of Facebook and Twitter that companies and organizations are anxious to tap into this potential and promising outlet. Unfortunately there are many failures that cast doubt on whether or not these initiatives truly work.

The problem isn’t the media, but how it is handled.

Part Two takes delves into podcasting and three case studies where expectations and results fell far from the intended goals…assuming there was a “goal” in place to begin with.

Feel free to share this video, and provide feedback or topics you’d like to hear discussed on In Your Right Mind at 703.791.1701, tmorris (at) imaginethatstudios (dot) com, or here at Imagine That!

 
icon for podpress  Episode #05: ANTI-Social Media (Part Two): Play Now | Play in Popup | Download
22 March, 2009 at 11:32 by Tee Morris

Tags: business, French Maid TV, marketing, NASA, Paris Hilton, podcasting, public speaking, seminar, Social Media, strategy, Tee Morris, video, video podcasting, vodcasting, Washington Network Group, Web 2.0
Posted in Commentary, News & Appearances, Podcast, Social Media | No Comments »

9 Mar 2009

ANTI-Social Media: Part One — When Does a Blog Go Bad?

Welcome to what will be special video features from In Your Right Mind. Anytime I speak, I intend to film the event and then edit the footage together to create a miniseries for your iPod or iTouch. This event turned out great, and I’m thrilled to be able to share this event with you.

Filmed at the Merrill-Lynch Conference Center in Washington, DC and hosted by the Washington Network Group, ANTI-Social Media: What NOT to Do with Web 2.0 is my seminar on where Social Media falls short. It is clear in the demand for Social Media in the professional sector and the popularity of Facebook and Twitter that companies and organizations are anxious to tap into this potential and promising outlet, yet there are many failures that cast doubt on whether or not these initiatives work.

The problem isn’t the media, but how it is handled.

In the opening of this seminar I look at blogs and go into two instances where the marketing plan behind two corporate blogs backfired. I also go into the lessons learned from these case studies.

Feel free to provide feedback or topics you’d like to hear discussed on In Your Right Mind at 703.791.1701, tmorris (at) imaginethatstudios (dot) com, or here at Imagine That!

 
icon for podpress  Episode #04: ANTI-Social Media (Part One): Play Now | Play in Popup | Download
9 March, 2009 at 9:26 by Tee Morris

Tags: Blogging, blunders, corporate image, enlightenment, flogs, Imagine That, lessons, marketing, Merrill Lynch, mistakes, Playstation, Podcast, public speaking, seminar, Social Media, Sony, Tee Morris, video, Wal-Mart, Washington D.C., Washington Network Group
Posted in News & Appearances, Podcast, Social Media | 4 Comments »

22 Feb 2009

In Your Right Mind — Episode #3: Making an Impact with Avatars

What does your profile picture on your blogs, on Facebook, or elsewhere on the web, say about you? In this episode of In Your Right Mind, we look at avatars, the images associated with your online presence. While some businesses tend to lean toward their logo as an avatar, you can allow yourself a personal touch while still staying professional…


Avatar for Imagine That! on Twitter

Or make a statement as Imagine That! did concerning the Internet Blackout for New Zealand:

Here were other creative statements made during Blackout:


top row (l to r): author and podcaster P.G. Holyfield,
podcaster Brandon Hill, web designer Rita Lewis
bottom row (l to r): David Van Sunder of Flying Squirrel Media,
open avatar as used by Leo LaPorte, Neil Gaiman, and Stephen Fry,
attorney and podcaster Kevin Crosby

So while images can speak a thousand words, avatars can go even further online. So what would you want you avatar to say?

 
icon for podpress  Episode #03: Making an Impact with Avatars [7:07m]: Play Now | Play in Popup | Download

Feel free to provide feedback or topics you’d like to hear discussed on In Your Right Mind at 703.791.1701, tmorris (at) imaginethatstudios (dot) com, or here at Imagine That!

22 February, 2009 at 14:18 by Tee Morris

Tags: avatar, Blackout, branding, corporate image, Facebook, first impression, image, images, Imagine That, Leo Laporte, marketing, Neil Gaiman, New Zealand, Photoshop, Podcast, Skype, Social Media, Stephen Fry, Tee Morris, Twitter
Posted in Commentary, Podcast, Social Media | 1 Comment »

6 Jan 2009

In Your Right Mind: Episode #1

As you read this posting or listen to this podcast, I will be on a plane heading west. Las Vegas, baby! I’ll be attending the Social Media Jungle, hosted by Jeff Pulver at the CES 2009 Expo. If you didn’t know about this event, you can still join us. If you are planning to be there, I would love to meet you! Don’t be shy.

And if you use the phrase…

“You’re Tee Morris? I’m all a Twitter.”

…on meeting me in Vegas, I’ll have a “special” moo card for you. I only have a few, so make sure you remember the special greeting.

Since I am heading out to Sin City to brave the Social Media Jungle, I thought building social communities would be a good topic for this episode. We take a look at the real costs of a Social Media initiative to your business. It’s not money. It’s not even resources of your workplace, or even your computer.

The cost is time.

 
icon for podpress  Episode #01: Building Communities [9:00m]: Play Now | Play in Popup | Download

Feel free to provide feedback or topics you’d like to hear discussed on In Your Right Mind at 703.791.1701, tmorris (at) imaginethatstudios (dot) com, or here at Imagine That!

6 January, 2009 at 0:15 by Tee Morris

Tags: Being Peter Kim, Blogging, business, community, Facebook, LinkedIn, marketing, networking, Ning, non-profit, outreach, Podcast, Social Media, Tee Morris, Twitter, WordPress
Posted in Commentary, News & Appearances, Podcast, Social Media | 1 Comment »

5 Jan 2009

In Your Right Mind: Promo

As I am a man of my creative word, I have produced a promo for In Your Right Mind. Feel free to feature it in your own podcasts, and if you would like to record for the show a bumper such as…

“Hi, this is [your name here] of [your business, podcast, endeavor], and you are listening to In your Right Mind.”

…I will gladly feature it in a future episode. Feel free to email bumpers
at tmorris (at) imaginethatstudios (dot) com.

 
icon for podpress  In Your Right Mind Promo (2009) [1:00m]: Play Now | Play in Popup | Download

5 January, 2009 at 0:15 by Tee Morris

Tags: audio, marketing, Podcast, promotion, Social Media, Tee Morris
Posted in Podcast | Comments Off

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