Welcome to the conclusion of my video miniseries, ANTI-Social Media: What NOT to Do with Web 2.0. This is the final segment where I go into the common assumptions and poor judgment calls the “mainstream” (defined here as those not willing to give Social Media attention) has made concerning the potential in blogging, podcasting, and social networking tools. I admit there was a huge gap between Part Three and the final part, but keep an eye here for the reasons (all good) as to why!

Filmed at the Merrill-Lynch Conference Center in Washington, DC and hosted by the Washington Network Group, ANTI-Social Media: What NOT to Do with Web 2.0 are case studies on Social Media when initiatives fall short. It is clear from the demand for Social Media in the professional sector and the popularity of Facebook and Twitter that companies and organizations are anxious to tap into this potential and promising outlet. Unfortunately there are many failures that cast doubt on whether or not these initiatives truly work.

The problem isn’t the media, but how it is handled.

Featured in this final segment are the success stories of Social Media (and the nod to CNN was before their Race to 1M followers which still disappoints me…) as well as my own personal secret in achieving success with Web 2.0 initiatives.

Thank you, all, for joining me in this mini-series. If you liked what you saw, rest assured: More is on the horizon here at Imagine That! Studios.

Feel free to share this video, and provide feedback or topics you’d like to hear discussed on In Your Right Mind at 703.791.1701, tmorris (at) imaginethatstudios (dot) com, or here at Imagine That!