Imagine That! Studios

Jeff Pulver’s Social Media Breakfast: A Review

Jeff Pulver & Tee Morris at the Social Media Breakfast
Washington, D.C.

I have been called a “master of self-promotion” and sometimes been accused of being a “shameless promoter” but I look at what I do as just meeting people and having a good time doing so. Networking is something that, believe it or not, makes me nervous. When I am invited to networking opportunities, I always cringe. (Yes, it’s that same cringe when I’m called a “podcasting pioneer” which I am…but I cringe, nonetheless.) I do not necessarily want to be perceived as someone who has something to sell all the time, nor do I want to be pitched on things that I have no interest in whatsoever. Still, I love connecting with people and I love chatting with folks who are as passionate about subjects I’m passionate about. So when I RSVP-ed on Facebook to Jeff Pulver that I was going to attend his Social Media Breakfast at USTelecom in Washington D.C., I was as nervous as I was excited. Once again, I was connecting with Social Media enthusiasts as I did at Jeff Pulver’s Social Media Jungle in Las Vegas; but I was also heading into what I knew was going to be a networking event.

Now if you are not familiar with Jeff Pulver, you should check out his website where his schedule of appearances, his commentary on Social Media, and his photography are all featured. When it comes to Social Media, he is one of the pioneers and continues to spread the word about it through talks and sponsored events like the Social Media Breakfasts. If you are not familiar with Jeff Pulver’s Social Media Breakfasts, I recommend you check out his orientation on Facebook where he explains to you exactly what they are all about. The breakfast starts with a few words from the sponsor (in this case, USTelecom who took great care of us!) and Jeff himself, where he introduces his Social Media Toolkit:

• A ball point pen
• Two blank name tags
• A sheet of smaller labels.

On one label, you write your name and a personal tagline, something that sums you up quickly and memorably. (I was particularly pleased with August Jackson’s tagline: I can haz Social Media.) The other label remains blank, but not for long as the breakfast attendees “tag” you with the smaller labels, creating a “real time-real world” tag cloud. The exercise is not only revealing in how you are perceived by others but a brilliant demonstration in how tag clouds work online.

It is also a wonderful icebreaker.

The Breakfast’s atmosphere, particularly with those who are playing along with the tagging, is extremely disarming. I never felt, at any point, with guards up or anxiety that I was coming across as overly aggressive. (Alright, maybe my networking tactics with Shireen Mitchell as captured in my Flickr account could be argued as “aggressive” but that is open to interpretation…) Those attending the breakfast had no agenda outside of connecting and communicating with others embracing Social Media; and while you might think that would be a given considering this was a Social Media Breakfast, I have attended other “social” events that were actually networking opportunities. Those best forgotten events made me want to shower under high-pressure nozzles afterward. Jeff Pulver’s Social Media Breakfast was a great mixer, and never was the social aspect of it missing. I not only made connections, but I had a great time.

If Jeff is bringing this to a town near you, attend. Whether you are an active participant in Social Media, someone interested in implementing Social Media, or simply wanting to connect with others working with Social Media, this is unlike any networking opportunity you might attend. For that morning, I joined others unified under banners of blogging, podcasting, Twitter, and Facebook, making the Breakfast less networking and more of a homecoming. I felt very welcomed and met some really incredible people. Jeff Pulver’s Social Media Breakfast also reminded me exactly why I enjoy Social Media so very much.

Jeff will be returning to Washington D.C. in April with his Social Media Jungle. After this terrific event on a very cold February morning, I look forward to warmer weather and even more promising opportunities coming in April.