Take a few spins around the Internet and you will find a good amount of blogposts on what to do in an interview, what to do after an interview, what can sink an interview, and what questions to ask at an interview. There are a good amount of these posts online; but from my own job hunts since 2007, I collected a few experiences that serve as my own warnings for when interviews and opportunities are not as promising as what they first seemed.
Consider the following as sure-fire signs you need to find a graceful exit, stage left.
1. The job description and actual opportunity are two different things. Everyone has a job, and some recruiters are resorting to tactics that are not necessarily illegal but highly unethical. I once applied for a job advertized as a Social Media Specialist position with an emphasis on marketing. When the recruiter replied to my application, I was informed that the position involved Social Media through marketing, promising fantastic commissions depending on my enthusiasm for the position. When I asked “So this is more of a sales position instead of a Social Media position?” the recruiter responded with “Are you interested in a career change?”
This tactic is a great way of showing a recruiter’s higher up’s how well they are performing, receiving and reaching out to a wide variety of potential associates. All it costs these recruiters are copious amounts of your time.
2. The recruiter is dropping buzz words left and right. I was approached by yet another recruiter that was interested in talking with me about a Social Media opportunity. Here’s how he initially described it:
“The candidate will tap into the ROI of his or her various networks, maximizing the impressions brought about from a like, a share, a re-tweet, and what-not. The idea of this approach to promotion and marketing is to tap into the potential of networks already established — namely your friends, family, Twitter contacts, and such — are then bringing those relationships into a client’s network and cultivating those to become testimonials to our clients.”
I paused and the asked “So you want me to turn to my personal networks and promote the client to them? Basically, you want me to be a Social Media telemarketer?” He “backed up” and explained the position in a different way…through a new plethora of buzz words, doing very little to make the position appear appealing.
If you need a dictionary of buzzwords to describe a position, chances are the position in question may test the boundaries of ethics. So you might want to re-consider a job that relies on double-speak to explain its requirements and duties.
(And yes, the recruiter really used “what-not” in the job description.)
3. Wining, Dining, and Power Playing. I was thrilled when the CEO of a PR group reached out to me to arrange a lunch meeting over an opportunity for their Vice President of Social Media Strategy and Training. The meeting was at a very fashionable restaurant in downtown Washington D.C. The CEO, two additional VP’s, and I had a terrific lunch, but my warning of what was really going on came when I was told:
- The VP currently holding this position was not on Facebook, Twitter, or any other Social Media initiatives, and did not care for Social Media on a whole.
- The current VP had come to an agreement with his CEO and fellow executives that he could running his own business on the side, and that original arrangement apparently wasn’t working out as originally planned by the PR firm.
So what did this tell me? This told me that the current executive wasn’t performing up to snuff; so as a power play, the CEO reached out to a potential replacement, and then held the interview in open company with two executives I had not met previously.
I was a scare tactic. Trust me — this is a place you really don’t want to be.
4. You need to bring the interview back on topic. Repeatedly. It might surprise you how many times I have struggled to keep the interview on track. The first time, I was in an interview where the president of the company was more fascinated with my time as a professional actor than what I can do with social media. If you find yourself trying to steer an interview back to the topic at hand, the truth of the interview is tough to swallow: they’re just not that into you.
5. Your time is irrelevant, and therefore worthless. I was scheduled for an interview with two directors and a VP, but had no idea exactly what the pay range was for this position. In the opening twenty minutes, an interview with the hiring recruiter, I asked the pay range of the position, I was given “That’s not my place to say. That’s the VP’s.” If this was a large organization, I’d understand but I knew from the recruiter this was an organization of seven people. When the VP finally gave me an appropriate time to ask this question, over two hours had passed; and this is when I discovered the pay range was not even close to what I would be asking.
Two hours. Gone. Not including the commute in and out of D.C.
This was a detail that could have been addressed within the first half-hour, but instead I had to wait for two hours. If this is how a prospect values your time in an interview, you have a good idea how your time is valued in the workplace. It also gives a good indication of how mismanaged time is in the work environment as well. After all, this was time lost for the job prospect as well as yours.
Exactly why is this kind of shoddy treatment happening? It would be easy to say “Oh it’s the economy, and employers are calling the shots…” but a job market with a seemingly endless talent pool to draw from is no hall pass for unprofessional behavior. Your time and your talent are still worth something. After all, this is why you’re interviewing for a position in the first place, right? Never forget the interview works both ways. Make sure to ask questions and keep an eye out for details. While the interview is a chance for a job opportunity to screen you, this is your chance to get an impression of a company as well.
Across the social media board, perhaps the heaviest of heavy hitters in your online initiative is the house that Zuckerberg built — Facebook. Whether you run a Group Page that nurtures a strong community, a Fan Page granting your brand a new feed, or just a personal page where people can keep tabs on what you’re up to, Facebook remains the most popular of social media initiatives; and with all the up’s and down’s and slings and arrows of trips, stumbles, and “Why did they change that?!” protests, getting the most out Facebook is essential. In my time online though I have noticed a trend that tends to go overlooked. What I see are people stressing the importance of a “Like” on their respective pages. Don’t get me wrong — “Likes” are great and all. It is definitely serious bragging rights when you get a truckload of “Likes” for a posting on Facebook. What I stress to folks when it comes to Facebook — instead of people liking what they see, you really want people to share what they see.
What’s the difference? Quite a bit, actually.
First, you’ll hear many seasoned social media consultants go on about the importance (or, no kidding —ROI or Return on Investment) of a “Like” on Facebook. The “Like” is very important in that it is easily trackable. At a glance, you can see how many times your page or news item has been liked, and your own profile page lets your network know that you have liked something today.
This is where a “Like” on its own falls short. How? Let’s say a posting like “What’s Your Social Media Plan?” goes live on this blog. As you do, I post its link on Facebook, and you like it. The statistic shows up on the article itself and might appear on your profile page, depending on which “look” your Facebook timeline falls into.
Now ask yourself — how is that statistic helping to spread word about or bring new readers to your blog?
When you “Share” an item on Facebook, you have a far more effective method to promote your brand. A “Share” will take the entire item — link, title, associated images, and more importantly its page of origin — and place it in both news feeds and profile walls. This way, not only is your link and Facebook home page appearing on their news feed and personal page, your links are now offered to everyone in their respective networks.
Sharing an item is just as easy as liking an item, provided Privacy Settings allow for sharing. Look at the options on a Facebook post, and you should see they read from left-to-right: Like, Comment, and finally Share. Click on “Share” and add your own note or comment to the item. (You don’t have to. Sharing an item without commenting will still share both your article and your Facebook homepage.) Now instead of just a public statistic, an item when shared is distributed throughout your network and, potentially, networks of your friends.
“Sharing” is tapping into the networking potential of Facebook; and with enough shares, it is very easy to see how quickly one story can go viral. This potential all starts with one person sharing. The more people sharing status updates, postings, and photos and videos, the more assurance you can take that your brand is extending beyond your circles and reaching new audiences. So the next time you are visiting brands you enjoy on Facebook, go one step further and “Share” that item. It may surprise you just how far-reaching that simple gesture will go.
Besides, it’s something we’re taught all through life — it’s good to share.
Here in Virginia, we’re getting a reminder that Summer is about to begin. (Enjoy those two days of Spring? Seriously, it was in the 30’s last week, and today it was in the 80’s!) Right now, our thoughts are planning for vacations. They could be getaways to places for off or day trips on spontaneous whims. No matter where you might be headed—domestic or international—the excitement of new adventures and new experiences might leave you open and vulnerable to identity theft and data breach. So in the days before hitting the road or checking in with your airline, you might want to stop and consider how secure you are.
Before setting off, make sure to follow these few tips:
- Reconsider geotagging features on smartphone apps and other devices while traveling. Geotagging and Facebook check-in’s are a great way to share your travels, but remember each check-in gives thieves information they need to target your empty home. Photos are fun to post as well, but always remember each tweet, each status update, and each check-in shares GPS coordinates of where you are and where you are not.
- Secure your computer. Protect yourself by making sure your anti-virus software is up-to-date. This will allow you to use hotel hotspots safely.
- Exercise caution when logging into public networks. Avoid free hotspots as they can be insecure and susceptible to viruses and malware. Consider turning your own smartphone into a hotspot, complete with its own password. (The more passwords, and the more varied they are, the better.)
- Be aware of potential phone scams. A popular method for thieves to practice on tourists is to call unsuspecting tourists and claim they are Reception, needing confirmation on a credit card number after a “problem” has occurred. If you receive such a call asking that you confirm a credit card number, tell them you’ll be happy to provide the information at the front desk in person.
- Limit the number of credit cards you bring with you. Carry just one with you when sightseeing, but consider keeping a backup in the hotel safe. (Just remember to collect it when leaving!)
- Back up your documents. Before leaving, scan your identification, credit cards and essential documents. Save the images in a secure folder or file, either on a cloud service, smartphone, or tablet. Be sure to be able to access them just in case your wallet is stolen.
- Carry emergency contact numbers. Keep a copy of emergency contact numbers for your credit cards and bank accounts handy in case you find your wallet lost or stolen. If traveling internationally, keep the address and phone number of your country’s embassy accessible.
It’s okay to relax when you are on vacation, but it never hurts to remain aware of your online security and how your identity and all that is associated with it still matters. Consider these tips outlined above as an investment for you to be able to enjoy yourself and time with your family and friends while away.
Safe travels to you.
Sidenote: If a client calls you at 7:30 in the morning, something is wrong. Very wrong.
“A client isn’t satisfied with a class we began yesterday,” the client told me. “We need someone to go in and give a seminar on Social Media initiatives. Kind of a ‘speed dating’ approach to what’s out there. Can you do it?”
A seminar on Social Media. No background on the client. No preparation. No planning.
You might be thinking “Woah, I could never do that!” My retort to that would be “Why not?” Think about it: The majority of planning and preparation a presentation happens the first time you give a talk. When you are called on again, you simply repeat your earlier performance, maybe with a touch more polish and finesse. Right? Later on, you’re asked to give that presentation of yours, a client may ask you “But, could you make the focus less on Topic A and lean more towards Topic B?” After some brush-up and a few deep dives into research, you then create a variation on your original theme — same subject matter, but different focus point for varying audiences.
My own log of presentations dates back three years. While that may deem me something of a “digital packrat,” it actually provides me an invaluable resource pool for building brand new presentations. For that unexpected wake-up call, my (sleep-riddled) mind sifted through numerous Keynote files on my laptop. I reviewed the following seminars I’d already successfully delivered:
- Technology for the Technologically Challenged
- What is Blogging?
- What is Podcasting?
Ten minutes of editing and rearranging slides yielded the presentation Speak Geek to Me: Social Media in a Nutshell, a talk I have taken across the country and around the world.
My client told me en route that I would probably wrapping up no later than 3:00 p.m. I did not leave the client until 6:00 p.m. on account of the questions, the answers, and the strategies that came from my seminar. One of the students was so energized, she walked me to my car, still talking up the potential of Social Media in her workplace.
Safe to say, the talk was a hit.
When putting together presentations, keep this in mind: Success hinges on how ready you are, not just for today but for tomorrow. Thinking quickly is essential in providing a client solutions; but results happen when you act, and the ability to act and react even faster on your feet is not a talent but a skill that can be honed and mastered. Give yourself time to rehearse a presentation but plan out variations of that alpha seminar. Prepare two or three alternative versions of your talk, and keep them at the ready in a running log of files. That way, when that call comes, you have a pool of resources to pull from.
Be prepared, because you never know when that wake-up call at 7:30 a.m. is Opportunity in need of your unique talents.
I see businesses big and small jump into the Social Media fray, and sadly watch as their signal deteriorates into one of two things: Noise, or Silence. The reason why so many attempts at Social Media fail is an easy one — there is no plan in place. Why exactly is this so common? Because of the very nature of Social Media being part of the Digital Native age. Twitter and Facebook are for the younger generation. High school and college kids do this, so how hard can it be?
General Patton didn’t push through Nazi-occupied Europe without a plan. The Doctor never goes up against the Cybermen without a plan. (Alright, maybe the Doctor is making it up as he goes, but track with me…) Your Social Media strategy shouldn’t be any different. You need to know what you want to accomplish, how you want to reach those goals, and what you want your online profile to be. Sounds simple, but if it were so simple why are these things so quickly overlooked? Why? Because people are clamoring to sign up to Social Media to show how connected they are.
Without a plan, there is a dramatic disconnect. If you are launching a Social Media initiative without some sort of plan in place, you are doomed to repeat the present history of so many corporations, non-profits, and small businesses.
You might not think there is wisdom for business in something like The A-Team; but even in the over-the-top schemes that Hannibal Smith would cook up for his team, there was a plan in place. Hannibal is given a goal. He assesses the environment. Then he plays to the strengths of his team. Not a far stretch from how you should be approaching your Social Media. Your goal is to get your business, your product, your title, your property into the eyes of consumers. You want them to come to you as a reliable resource for what they need. Then you play to your strengths, be they blogging, podcasting, or social networking. From here, you build on your connections and your voice is heard.
See? Don’t you love it when a plan comes together?
Don’t do something simply because it’s cool. Take action with a plan in place. By keeping a clear head and a sharp vision, you prepare for pitfalls while at the same time achieving results. Success happens when you set a direction and a process for reaching it.
What is your Social Media plan? And if you can’t answer that, then it looks like you have something to do today.
From Lisa-Anne Samuels Moore and the sisters of Alpha Gamma Delta: Rho Chapter…
I’m Tee Morris…and boy-howdy do I approve of this message!