Changing its interface as one would change underwear, Twitter apparently pulled a back-handed “Give the People What They Want” by removing the new Retweet feature. This feature has been in Beta since the Fall of this year and Twitterakians were kept in the loop as early as idea conception. Sure, there was a slight learning curve and not everyone took to it, but third-party clients adopted it into their user interfaces and many like TweetDeck and Twittelator Pro added the functionality with their own flair. I even covered it in the last Bird House with a video addendum.

But this morning I got a tweet from John Merlin (@zard) from the UK:

Ahahaha! Wondering if @ITStudios will be recording a new vidcast for the lack of retweet

I asked what he meant by that, and he directed me back to my own homepage. (Click for a full view.) Notice anything missing?

And that is how I found out about Twitter removing the new Retweet option.

What angers me is not that Twitter removed the function. As I eluded to earlier, it was received with mixed reviews; but I’m wondering if enough of these so-called “Social Media Gurus, Mavens, and Experts” (which will be covered in a future podcast) rose a big enough stink to pressure Twitter in removing the option. Whatever the reason, that is Twitter’s decision in the end, and any changes they make I will roll with because I’m not paying for Twitter’s service. I appreciate what they do and that I’m getting it for free.

What I don’t appreciate is Twitter making these changes seemingly on a whim without notifying their network. I went to  Twitter Blog, Twitter Status, and Twitter’s Twitter feed. As of 11am EST there is no mention that the new Retweet feature will be removed from Twitter.com’s user interface.

So, if Twitter isn’t talking, what exactly is happening?

This lack of notification is not only inconsiderate to users that liked the new Retweet option, but it is downright rude to developers that have incorporated the new RT options in their programs. Attempt to retweet messages automatically in the new TweetDeck and you receive an error message. The incredibly handy RT icon featured in Twittelator Pro is now disabled. These options that developers spent time (regardless if it took a few minutes or a few hours) integrating into their apps are now rendered useless; and now they must return to their digital drawing boards to remove these options in order to keep their apps streamlined while maintaining stability and reliability.

And if this editorial/rant sounds as if I’m taking this slight from Twitter personally. I am. A bit. You see, the folks at Sams Teach Yourself Twitter in Ten Minutes offered me the opportunity to write for the next printing a brand new chapter featuring many of Twitter’s recent changes. Guess what was one update covered in that new chapter…

Thanks, Twitter. Thanks a lot for the heads up.

I liken this Twitter trip-up (Go ahead, you can call it a “twip-up” if you want to!) to a news story I saw this morning on how United States military surveillance drones — you know, those multimillion dollar robots our tax dollars pay for — were being hacked by Iraqi insurgents with off-the-shelf video software priced at $26. Considering the amount of technology, design, and intelligence that goes into one of these Predator drones, that is just plain embarrassing. So is Twitter — a landmark in modern communication — failing to notify users and independent developers “Yeah, we’re changing our mind on that whole Retweet tool…” While Twitter does have the prerogative to make such a dramatic change, they should at the very least extend a courtesy to the people utilizing their network that such a change will occur. There is no excuse for this kind of disregard. They have two blogs, a new “Notifications” feature on users’ homepages, and of course they have a Twitter account. Would a quick message to the 2,763,628 people following have been so hard? First “password” and now this?

Whiskey. Tango. Foxtrot.